Sunday, October 19, 2014

Evaluativ-ity

1. Evaluative writing is a written judgement of an object (whether concrete or abstract) based on a specific set of standards up to which that object is being held. For example, any review of a new piece of technology displays evaluative writing; the product is compared to its predecessors as well as similar gadgets currently on the market. By comparing size, aesthetics, usability, price, etc. the value of the gadget is determined.

2. Establishing criteria is important for an evaluative essay because the value of the object being evaluated is determined based on the criteria used to evaluate it. If said criteria are very broad then the audience will not have any clear idea of the objects value For example, both a plant and a dress can be described as 'pretty', however, using that at a criterion for an evaluation tells the audience nothing because 'pretty' has such a broad meaning. To effectively evaluate a plant, for example, the use of criteria such as leaf size, shape and colour; flower colour and fragrance, etc. gives the audience a much more comprehensive understanding of whether the plant is 'pretty' or not and what factors contribute to its aesthetic appeal (or lack thereof).

3. Question 1:
Hilary Rosen uses four key points to defend music and the music industry. Firstly, she states that music only reflects the violence already found in today's society - it does not create it. As such, while much can be discovered from the musical tastes of a person, their tastes stem from what is already inside of them and therefore should not be referred to as the cause of their actions. Rosen's second point is that music is "an outlet for parents... to talk to kids and an opportunity for adults to tune in to what kids are thinking and feeling." She claims that music provides a opening for inter-generational conversations that may not be accessed in other ways. This defence indicates that the music industry needs to continue functioning the way it currently does to maintain this bridge between generations. The third point that Rosen makes is that, while record companies often choose not to release songs or albums that are "sensationalist but empty of meaning," if they were to curb every artist with a "difficult message," then a significant portion of American society would go unrepresented in the music industry. Rosen argues that as today's music industry strives to reflect the cultural diversity of the USA, refusing to represent a large section of it would be far more damaging than their music could ever be argued to be. Lastly, Rosen uses references to the music industry's commitment to the "larger community" and "young people" as her final defence thereof. She lists many organisations and events affiliated with the music industry that have been aimed at encouraging and supporting youth in trying situations.




No comments:

Post a Comment